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April 27, 2008

Strobe-light journalism: the ADD of campaign 2008

Elizabeth Edwards returns to the spotlight with a scathing critique of political journalism in a NY Times editorial:

FOR the last month, news media attention was focused on Pennsylvania and its Democratic primary. Given the gargantuan effort, what did we learn?

Well, the rancor of the campaign was covered. The amount of money spent was covered. But in Pennsylvania, as in the rest of the country this political season, the information about the candidates’ priorities, policies and principles — information that voters will need to choose the next president — too often did not make the cut. After having spent more than a year on the campaign trail with my husband, John Edwards, I’m not surprised.

Why? Here’s my guess: The vigorous press that was deemed an essential part of democracy at our country’s inception is now consigned to smaller venues, to the Internet and, in the mainstream media, to occasional articles. I am not suggesting that every journalist for a mainstream media outlet is neglecting his or her duties to the public. And I know that serious newspapers and magazines run analytical articles, and public television broadcasts longer, more probing segments.

But I am saying that every analysis that is shortened, every corner that is cut, moves us further away from the truth until what is left is the Cliffs Notes of the news, or what I call strobe-light journalism, in which the outlines are accurate enough but we cannot really see the whole picture.

It is not a new phenomenon. In 1954, the Army-McCarthy hearings — an important if painful part of our history — were televised, but by only one network, ABC. NBC and CBS covered a few minutes, snippets on the evening news, but continued to broadcast soap operas in order, I suspect, not to invite complaints from those whose days centered on the drama of “The Guiding Light.”

She gives a nod to the difficulty other candidates had getting any coverage at all, before being squeezed out of the race:

Who is responsible for the veil of silence over Senator Biden? Or Senator Dodd? Or Gov. Tom Vilsack? Or Senator Sam Brownback on the Republican side?

The decision was probably made by the same people who decided that Fred Thompson was a serious candidate. Articles purporting to be news spent thousands upon thousands of words contemplating whether he would enter the race, to the point that before he even entered, he was running second in the national polls for the Republican nomination. Second place! And he had not done or said anything that would allow anyone to conclude he was a serious candidate. A major weekly news magazine put Mr. Thompson on its cover, asking — honestly! — whether the absence of a serious campaign and commitment to raising money or getting his policies out was itself a strategy.

I’m not the only one who noticed this shallow news coverage. A report by the Project for Excellence in Journalism and the Shorenstein Center on the Press, Politics and Public Policy found that during the early months of the 2008 presidential campaign, 63 percent of the campaign stories focused on political strategy while only 15 percent discussed the candidates’ ideas and proposals.

That’s 6 out of 7 stories that failed to provide info about policy proposals.

Watching the campaign unfold, I saw how the press gravitated toward a narrative template for the campaign, searching out characters as if for a novel: on one side, a self-described 9/11 hero with a colorful personal life, a former senator who had played a president in the movies, a genuine war hero with a stunning wife and an intriguing temperament, and a handsome governor with a beautiful family and a high school sweetheart as his bride. And on the other side, a senator who had been first lady, a young African-American senator with an Ivy League diploma, a Hispanic governor with a self-deprecating sense of humor and even a former senator from the South standing loyally beside his ill wife. Issues that could make a difference in the lives of Americans didn’t fit into the narrative template and, therefore, took a back seat to these superficialities.

News is different from other programming on television or other content in print. It is essential to an informed electorate. And an informed electorate is essential to freedom itself. But as long as corporations to which news gathering is not the primary source of income or expertise get to decide what information about the candidates “sells,” we are not functioning as well as we could if we had the engaged, skeptical press we deserve.

And she advises that we demand more of our news media.

If voters want a vibrant, vigorous press, apparently we will have to demand it. Not by screaming out our windows as in the movie “Network” but by talking calmly, repeatedly, constantly in the ears of those in whom we have entrusted this enormous responsibility. Do your job, so we can — as voters — do ours.

No matter who gets elected, I’m going to miss the chance to vote for her. She would have been a national treasure as our First Lady.