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December 4, 2008

Big Three: Lead, Follow, or Get Out of the Way

[cross posted at E Pluribus Unum]

It’s obvious that we face an enormous crisis whose interlocking, moving parts involve the economy, energy, the environment, and national security. We have to address all of these while also attending to our manufacturing infrastructure and keeping our workers employed and building competitive products that are in demand around the world.

The last time we faced a crisis of these proportions was on the eve of World War II; then, FDR forced the nation’s auto manufacturers to stop building automobiles and start building the machines of war. Detroit became the Arsenal of Democracy.

What obstacles are stopping us from taking advantage of the opportunity that this crisis has presented us this time?

Once upon a time, Henry Ford paid his workers the unheard of sum of five dollars a day to work in his auto plants. It secured him a skilled and loyal workforce for the next two decades and it allowed his workers to actually afford to buy the car — the Model T — they were building. Everyone was a winner.

Why not start reforming the business model of the bankrupt auto companies around the same idea? Why not re-organize the auto industry by paying workers to manufacture the Model V — an electric car — in such a way that they become the companies’ own best customers?

Here’s the thing: our industrial capacity is grossly underused. As a result, the capitalization of a General Motors is in the toilet. You could literally buy GM for less than $3 billion — and Ford and Chrysler are similar bargains. I’d say it would be stupid to give that group of top executives ten times that amount to keep doing what got them — us — into this fix in the first place.

Instead, we should simply buy them out and replace them with top executives with the vision and foresight to bring our manufacturing infrastructure into the 21st century.

They could start by building cars that don’t use oil. General Motors already has a car that will do this — the Volt. Yes, it uses some gasoline if you cruise beyond the 40 mile range the lithium ion battery gives you. But the fact is, most people don’t drive more than that in a day anyway. And if they do, a smal amont of gasoline kicks in to power the car — and recharge the battery — until you can get home again. The estimated gas mileage of a car like that reaches 150 miles per gallon.

So let’s start building these cars now and partially pay the workers in those plants by giving them the very car they are building. You better believe they’d build a quality car given half the chance.

Bottom line: No more money for the fatheads that got us into this mess. Time to take a different direction. The Obama Administration should say to the Big Three, “If you’ve got a better idea, we’d like to hear it. Otherwise, follow us or get out of the way.”

3 Responses to “Big Three: Lead, Follow, or Get Out of the Way”

  1. Comrade Kevin Says:

    I agree.

    The whole premise of capitalism is that of survival of the fittest—the US auto industry has not adapted to changing times and will not reform its wasteful behavior. Now it wants government welfare for its foul ups.

  2. Ara Rubyan Says:

    I know how you feel. I felt the same way too when I was young and had no real responsibilities to speak of. But after I got older, started raising a family and thinking about the world my kids would live in, here’s what I found: we’re all in this thing together. If you fail, I fail too. We can’t afford to be pitted against each other anymore. THAT’S what got us here, now. That’s got to stop.

  3. gmoke Says:

    Saw Amory Lovins at Harvard yesterday and he talked a good deal about new car technology that could be much more energy efficient

    Saw Shai Agassi of Better Place at MIT today and he has a business plan to bring electric cars to the people before 2020. He has contracts with Israel and Denmark, Hawaii and the San Francisco Bay area already. The technology he uses is off-the-shelf and Renault/Nissan will be building his first cars by 2011, powered by lithium/iron/phosphate batteries.

    My notes are at http://www.dailykos.com/story/2008/12/4/204724/805